The main purpose of an open casting call on Facebook is to reach an audience of talent that we do not already represent. Sometimes we receive briefs from clients that request ages and categories that we can not fulfill from our talent pool such as parents, grandparents and newborn babies (we represent talent from 5 months of age). We find that Facebook is a great way to meet our client's needs while also giving someone an exciting opportunity.
An example of an open casting call will look like this:
So from this instance, you can see that not only are we looking for talent in a state where we do not represent any talent; Adelaide, but we are also needing newborns AND parents.
Another situation where we would post a request on Facebook is if we are after a very particular and specific skill or ability which is not stated on any current members' profiles, or only on a few profiles and we want to ensure no-one misses out if they newly have the skill or failed to list it.
Here is an example:
In this instance, we wanted to ensure that we have covered all of our bases in submitting Spanish speaking children to the client. These types of posts are for members only and the distinction is clear with the post addressing 'Melbourne members' as opposed to 'Attention any Adelaide families!'
Lastly, many thanks for all of your ongoing help with open casting calls and please contact us if any of the above is unclear XX